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TR15-001 | 11th December 2014 14:45

Building on a Stages of Change Model to Bring Home More Big Design Thinking Ideas


Authors: Julia von Thienen, Christoph Meinel
Publication: 27th February 2015 10:30
Downloads: 1726

Design Thinking is an approach to creating human-centered product or service innovations, based on a model of problem solving. Regularly, design thinking projects yield exciting visions for a better future. However, up to the present they often fail to impact the world at a larger-scale. In design thinking terminology, one can say the community is very good at “hunting big ideas” but less good at “bringing big ideas home”. In this paper, we build upon the Stages of Change model from healthcare to understand present-day strengths and weaknesses of design thinking methodology. The Stages of Change model systematizes tools, methods and techniques which promote big change. By way of example, in the field of healthcare such methods can be used to reduce disease rates in society. Against the background of the Stages of Change framework it becomes obvious that design thinkers use many methods and techniques which support early change processes. They help to create visions for change. However, design thinkers rarely use methods or techniques in support of later change processes, i.e. to initiate and maintain big changes in the world. Building on the Stages of Change model, a framework is suggested that systematizes design thinking tools, methods and techniques according to their (presumed) effects. This framework sheds light on strategic gaps in the present design thinking methodology. In order to realize more big design thinking ideas, we suggest design thinkers adopt tools, methods and techniques which have been found effective in the Stages of Change research as means to implement and consolidate big changes in the world.

ISSN 2190-1562 | Imprint